The Marketing Model Challenge: AIDA vs. DAGMAR
Some of you may recall the Pepsi Challenge of the 80’s. Pepsi vs. Coke and all across America people were choosing… Coke. Well in the marketing/advertising world there is a growing debate on AIDA vs. DAGMAR. I’m a bit biased
The Basics of A/B Testing That Every Marketer Needs to Know
Since the dawn of time we’ve always contemplated the best of… Beyonce vs. Rihanna? Spiderman vs. Superman? Jazz vs. Rock? Coke vs. Pepsi In short,
A Fist Full of Leads and a Few More: Winning Lead Generation
I wanted to talk with you about an all too familiar topic called lead generation. Whether you are in DTC or B2B marketing generating and engaging prospective customers will be at the heart of all your initiatives. But what really is
Anatomy of a Winning Marketing Campaign
I am assuming that since you are here you are looking to get some insider tips on what makes a winning marketing campaign. Not to fret my pets… Marketing Moxie has got you covered. All of us want to build a
Anatomy of an Email
It’s time to talk email and what really makes one successful. All successful emails have several key elements in common and can be broken down kind of like the Hasbro game Operation. Use these tips, and you’ll be on your
5 Types of Videos
Video did indeed kill the radio star. That’s why picking a format that’s right for your brand is important. Not to fret! We’ve broken down five types of videos that are guaranteed to add some moxie to your marketing. Hope
What’s in Your Digital Marketing Utility Belt – (Part Trois)
Holy digital marketing plans, Batman! It’s time to don your utility belt and make sure you’ve got all your best tools and resources in place. If you know your ICA (ideal customer avatar) inside out, you’ll be able to turn
Welcome to the Marketing Moxie League
I am so excited you have joined me in wanting to moxi-fy your marketing. I’ve created this blog to share my thoughts and knowledge in a way that is totally me. This blog is something that I’ve always wanted to
What’s in Your Digital Marketing Utility Belt – (Part Deux)
In Part Un of this series, I delved into the importance of why you need to have a utility belt. As some of you may know, according to Scream 2, the rules for a horror sequel are: the body count
What’s in Your Digital Marketing Utility Belt – (Part Un)
t’s strange to think about how marketing has changed over the decades and how it continues to rapidly change every single day. Those of us who work in digital marketing are faced with varied and unique problems to solve. In order
The Origin Story of Digital Marketing
Every great hero has their origin story; Batman witnessed his parents’ murder, Peter was bitten by a spider, and Black Widow was kidnapped to become a sleeper agent. Digital marketing is pretty much the hero in every small business’s story.
From Padawan to Jedi – Email Marketing Mastery
Email marketing mastery is not something you learn overnight. Like Miyagi taught Daniel-san—"wax on, wax off”—you’ll have to practice, practice, practice. Yeah, I know I’m mixing movie metaphors, but this totally fits. And above all else, as Yoda would say: “Patience you
What’s in Your Utility Belt: Content Marketing Strategy
Whether you’re a marketer or a small business owner, if you wish to survive and flourish in this ever-changing economic landscape, you need to build a strong marketing foundation. “How’s that possible?” you may ask.
What’s in Your Utility Belt: Email Marketing
Don’t believe the hype. Email marketing is here to stay. So, teaching yourself about the most popular and effective email marketing practices can help take your digital marketing and business to the next level.
7 Essential Tools & Templates to Create a Winning Marketing Plan
I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a marketing plan can feel like being a contestant on an episode of Supermarket Sweep.
What’s in Your Utility Belt: Social Media Marketing
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you take on lightly. To truly understand and leverage social media,