Frequently Asked Questions
What does Marketing Moxie Do?
You will hear the same old, same old from other agencies, like:
“We offer a full slate of marketing consultative services, including marketing strategy, inbound marketing and content marketing, social media marketing, digital marketing, and website design.”
And yes, we do all that, but what sets us apart is that we do it all with energy, courage, determination, and know-how. We do it with MOXIE!
We also provide education and resources to support marketers at every stage of their career. So, no matter what marketing job you take on, you know you’ll have the moxie to be successful.SIDE NOTE: We can also work with you to implement your strategies based on your budget, no matter if it is small or large. Just ask us, and we can provide a solution!
How do I contact Marketing Moxie?
What kinds of industries and businesses does Marketing Moxie work with?
We work mostly with SMB and individual marketers who are starting their careers. We provide consultative services to SMBs so that they can focus on running their busines. For individual marketers, we provide education and resources to support you at every stage of your career so that, no matter what marketing job you take, you know that you’ll have the moxie to be successful.
How would my small business benefit from working with Marketing Moxie?
This is a loaded question. Let me see if I can break it down some. Basically, we’d be your virtual CMO and marketing department for a fraction of the cost of hiring a full-time marketing manager.
We’d help you develop and execute campaigns, from concept to completion, in order to promote your brand and services. We can also customize our services to support the digital marketing areas that you need the most help with.
How would I know it was worth my investment?
We want your business to thrive! But just saying we did a good job isn’t going to cut it. We show you we are making an impact to your bottom line. That’s why, when you work with us, we will send you monthly campaign and web analytic reports so you can track the progress of your digital marketing campaign(s). We also set up standing status meetings to go over the results and make changes to the campaign(s), if necessary, to ensure its success.
YOUR success is OUR success. So, if something is not working, we will change it. That’s our promise to you.
Social Media & Content Marketing
What is social media?
I could ramble off a definition I found from a Google search, such as this one:
“Websites and applications that enable users to create and share content or to participate in social networking.” (Definitions from Oxford Languages)
But that doesn’t really capture the essence of social media. To me, social media is a powerful communication tool that allows individuals and businesses to share their thoughts, photos, and videos on topics that are important to them with like-minded individuals across the globe. Some of the most popular social media platforms are Facebook, WhatsApp, Messenger, Pinterest, Twitter, TikTok, LinkedIn, YouTube, and Instagram.
How can Marketing Moxie do social media for someone else?
This is actually pretty easy! Not only do we have tools to help us manage multiple clients’ social media accounts, but once you educate us about your particular field or business, we can build a strategic plan together that allows us to engage in the appropriate social media platform on your behalf, seamlessly and effortlessly, as though we are a member of your staff.
Why would I want Marketing Moxie to do social media for me?
Your job is to successfully run your businesses, and that takes time as well as resources. Let Marketing Moxie focus on your social media marketing so that your main focus can be your business and customers. We will take the time to create content, share, and engage your customers (both current and potential ones) online, so you have one less thing on your plate to worry about.
What is content marketing?
Content marketing means creating original or curated content and sharing it in order to promote your business. The content can take on different forms, such as blogs, articles, press releases, photographs, videos, logos, and more.
How would I know if my social media or content marketing plan is working?
We build plans based on specific trackable outcomes, specifically conversions (sales, followers, subscribers, or downloads) and engagements (views, shares, comments, clicks, or likes). No matter what, there are a myriad of ways to track your influence on social media. We believe all social media should lead people to your website, where you can promote your brand, product, or service. And we then can use popular analytical tools, such as Google Analytics, to track and report to you who is visiting your website and how they got there.
Graphic Design & Printing
How long will building a website take?
If you need something designed, we can get it created for you. We offer a host of creative services that will fit any of your needs. This includes digital, print, or video needs. We also offer original logo designs with branding guidelines as well as complete web design.
What are Marketing Moxie’s design rates?
Our design rates are based on the project(s) and service(s) you need. Just send out a “Moxie Signal” by going to our contact page, and we will respond quickly to set up a discovery session (in person or virtual) to discuss the depth of your project and which services you are interested in.
How long does the designing process take?
I hate to put a timeline on the creative process. After all, Rome wasn’t built in a day. But the designing process varies depending on the project and what type of design you need. There is a huge timeline difference between a graphic for a social media post and a brochure or a website. Simply contact us, and we can discuss the depth of your project.
Can Marketing Moxie help me with printing?
Yes, we can! We have extensive experience in offset and digital printing. We can help you decide on paper and help you look for local printers in your area, or we can handle the whole process for you!
How long will building a website take?
Each website build is like a snowflake: no two are alike. Even with prefab templates, your timeline will be different from someone else’s, especially when you consider the size and complexity of the website and the resources available to work on the project.
If I have an existing website, does Marketing Moxie do redesigns?
Did somebody say “redo”? Why, yes! We are very experienced at helping clients update their existing websites. We also have the know-how in optimizing your site’s customer journey and user experiences. Contact us to learn more about how we can help you with your website!
How will people find my website?
We do not rely on that famous quote from the movie Field of Dreams: “If you build it, [they] will come.”
Rather, we deploy a two-pronged approach because, once a website is launched, you’ll need a plan to promote your site.
- First, you’ll need to ensure that your site has optimal search engine compatibility for SEO. This is actually done while your site is being built.
- Then, you’ll need digital marketing and social media campaigns (organic and paid) to help your website be found on search engines, and we can develop those for you.
What is the cost and how do I pay?
I hate to say, “it depends,” because that’s not really an answer, but the cost does depend on the project.
We would have to have a discovery session (in person or virtual) to determine the scope of the project in order to decide if it’s a basic Flat Fee structure or if your site is more complex, meaning that it would require a Time and Materials structure. Regardless, we will develop a solution that best suits your budget and needs.
How do I maintain the website? Can I update it myself?
If you want, you can update your site yourself, and we would be happy to train you on how to make small edits. If you want to make major changes or want to maintain your focus mainly on your business, we can handle your website after it goes live, with an affordable 24/7 web maintenance service plan.
Will my site be search-engine friendly?
Absolutely! If people can’t find your website, it defeats the purpose of building it. We will optimize your site for SEO (search engine optimization) so that it can be found easily on search engines like Google and Bing. We can also explore digital ad campaigns (organic and paid) that will increase your visibility on search engines.
How will my site look on tablets and cell phones? Will it be responsive?
Did you know that mobile web traffic accounts for 52.6% of global web traffic, and that 70% of the total digital media time in the U.S. is spent on smartphones? That’s why it is imperative that when you are building any digital asset, you approach with a mobile-first mentality. So, all the sites that we build are fully responsive and will look great on almost all devices.
I sell products from my website. Does Marketing Moxie do e-commerce?
“Show me the money!” I love that scene from Jerry Maguire!
Earlier in my digital marketing career, I used to say to my team, “Have we made any money today?” Now, as the owner of Marketing Moxie, I still live by that mantra. So, rest assured that, at Marketing Moxie, we have experience designing and building e-commerce websites that show you the money!
Will I be able to track traffic to my site, and what will people do while they are on it?
I can’t emphasize this enough: reporting on results is paramount. Knowing how your website is performing as well as understanding areas for improvement is critical to your success. So, we set up your website with Google Analytics so you will be able to track and report on what your customers are doing on your site, how long they are staying there, and where they are coming from.