I was at home one day while out of work on medical leave for breast cancer, and I was watching a movie called Ready Player One. It had all this nostalgia from my generation, and it did a fantastic job of intersecting it with futuristic technology. I thought about how fun it would be to connect today’s and tomorrow’s marketing principles with key pop culture influences from my past, kind of like Ready Player One does.

At the same time, I thought about how much I really missed being a marketer—not a manager but a marketer—and getting back into what I do best, which is developing audaciously-bold campaigns that get the results I aim for.

But I also thought about how I can do this on my own terms and help influence future generations into loving marketing as much as I do.

Now, I know this seems like a strange thing to think about when you are battling cancer, but it was the one thing—other than the unyielding support I received from family, friends, and the kind healthcare workers who took exceptional care of me—that kept me fighting.

I created Marketing Moxie as a vessel, or rather as an extension of me, to engage and support those in need, so that they, too, can have the power of persuasion like no other superhero has ever seen.

Yes, I see marketers as superheroes (obviously not on the same level as first responders or frontline workers). Because instead of saving and protecting lives, we influence them.

And if you were to ask me what superhero I see myself as, I would say, “I’m the Batman of marketing, the ultimate persuader.” At least, that’s what I tell myself!

I have dedicated over half my life to this profession. I have the battle scars to prove it, and I don’t regret it one minute.

I could talk about the awards I’ve won or the cool campaigns I’ve done, but I don’t want to bore you with that stuff.

Instead, I want to focus on what I can do now and not what I did back then. I want to be able to support up-and-coming marketers as well as small businesses who may not be able to afford full-time support or training, so that they can build a strong marketing foundation in order to thrive and survive in this ever-changing economic landscape. More importantly, I want to do it in a way that is fun while paying homage to the “new-school” era of my childhood: the 80s, 90s, and 00s.

So, I came to the realization that I needed to create a league of marketers and small businesses so they can access a Batman-like utility belt, full of tools, templates, and guidance in order to thwart any obstacle set before them.

That’s where Marketing Moxie comes in. Whew! I was getting a little bit dramatic there for a minute.

Now, don’t be surprised to see a number of references to the 80s, 90s, and 00s pop culture riddled throughout my site.

Ultimately, I just want to give back something to those who are willing to receive it. I hope you all find something of value in what I present, and, as my late father would say, “learn something new every day.”

And when you put what you’ve learned into practice, you do it with moxie!