Some of you may recall the Pepsi Challenge of the 80’s. Pepsi vs. Coke and all across America people were choosing… Coke. Well in the marketing/advertising world there is a growing debate on AIDA vs. DAGMAR. I’m a bit biased
Since the dawn of time we’ve always contemplated the best of… Beyonce vs. Rihanna? Spiderman vs. Superman? Jazz vs. Rock? Coke vs. Pepsi In short,
I wanted to talk with you about an all too familiar topic called lead generation. Whether you are in DTC or B2B marketing generating and engaging prospective customers will be at the heart of all your initiatives. But what really is
Holy digital marketing plans, Batman! It’s time to don your utility belt and make sure you’ve got all your best tools and resources in place. If you know your ICA (ideal customer avatar) inside out, you’ll be able to turn
In Part Un of this series, I delved into the importance of why you need to have a utility belt. As some of you may know, according to Scream 2, the rules for a horror sequel are: the body count
t’s strange to think about how marketing has changed over the decades and how it continues to rapidly change every single day. Those of us who work in digital marketing are faced with varied and unique problems to solve. In order
Email marketing mastery is not something you learn overnight. Like Miyagi taught Daniel-san—"wax on, wax off”—you’ll have to practice, practice, practice. Yeah, I know I’m mixing movie metaphors, but this totally fits. And above all else, as Yoda would say: “Patience you
Whether you’re a marketer or a small business owner, if you wish to survive and flourish in this ever-changing economic landscape, you need to build a strong marketing foundation. “How’s that possible?” you may ask.
I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a marketing plan can feel like being a contestant on an episode of Supermarket Sweep.
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you take on lightly. To truly understand and leverage social media,