The Basics of A/B Testing That Every Marketer Needs to Know
Since the dawn of time we’ve always contemplated the best of… Beyonce vs. Rihanna? Spiderman vs. Superman? Jazz vs. Rock? Coke vs. Pepsi In short,
The Origin Story of Digital Marketing
Every great hero has their origin story; Batman witnessed his parents’ murder, Peter was bitten by a spider, and Black Widow was kidnapped to become a sleeper agent. Digital marketing is pretty much the hero in every small business’s story.
From Padawan to Jedi – Email Marketing Mastery
Email marketing mastery is not something you learn overnight. Like Miyagi taught Daniel-san—"wax on, wax off”—you’ll have to practice, practice, practice. Yeah, I know I’m mixing movie metaphors, but this totally fits. And above all else, as Yoda would say: “Patience you
7 Essential Tools & Templates to Create a Winning Marketing Plan
I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a marketing plan can feel like being a contestant on an episode of Supermarket Sweep.
What’s in Your Utility Belt: Social Media Marketing
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you take on lightly. To truly understand and leverage social media,