Holy digital marketing plans, Batman! It’s time to don your utility belt and make sure you’ve got all your best tools and resources in place. If you know your ICA (ideal customer avatar) inside out, you’ll be able to turn
In Part Un of this series, I delved into the importance of why you need to have a utility belt. As some of you may know, according to Scream 2, the rules for a horror sequel are: the body count
t’s strange to think about how marketing has changed over the decades and how it continues to rapidly change every single day. Those of us who work in digital marketing are faced with varied and unique problems to solve. In order
Whether you’re a marketer or a small business owner, if you wish to survive and flourish in this ever-changing economic landscape, you need to build a strong marketing foundation. “How’s that possible?” you may ask.
I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a marketing plan can feel like being a contestant on an episode of Supermarket Sweep.
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you take on lightly. To truly understand and leverage social media,