The Marketing Model Challenge: AIDA vs. DAGMAR
Some of you may recall the Pepsi Challenge of the 80’s. Pepsi vs. Coke and all across America people were choosing… Coke. Well in the marketing/advertising world there is a growing debate on AIDA vs. DAGMAR. I’m a bit biased
The Basics of A/B Testing That Every Marketer Needs to Know
Since the dawn of time we’ve always contemplated the best of… Beyonce vs. Rihanna? Spiderman vs. Superman? Jazz vs. Rock? Coke vs. Pepsi In short,
A Fist Full of Leads and a Few More: Winning Lead Generation
I wanted to talk with you about an all too familiar topic called lead generation. Whether you are in DTC or B2B marketing generating and engaging prospective customers will be at the heart of all your initiatives. But what really is
Anatomy of a Winning Marketing Campaign
I am assuming that since you are here you are looking to get some insider tips on what makes a winning marketing campaign. Not to fret my pets… Marketing Moxie has got you covered. All of us want to build a
Welcome to the Marketing Moxie League
I am so excited you have joined me in wanting to moxi-fy your marketing. I’ve created this blog to share my thoughts and knowledge in a way that is totally me. This blog is something that I’ve always wanted to
From Padawan to Jedi – Email Marketing Mastery
Email marketing mastery is not something you learn overnight. Like Miyagi taught Daniel-san—"wax on, wax off”—you’ll have to practice, practice, practice. Yeah, I know I’m mixing movie metaphors, but this totally fits. And above all else, as Yoda would say: “Patience you
With Great Strength Comes Great Responsibility…
As marketers, it’s our job to influence. We have the power to impact perceptions, thoughts, and desires. It’s actually one of the things I love about this profession. But too often, this tremendous power, or I dare say