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What’s in Your Utility Belt: Social Media Marketing
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing …
7 Essential Tools & Templates to Create a Winning Marketing Plan
I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a …
What’s in Your Utility Belt: Email Marketing
Don’t believe the hype. Email marketing is here to stay. So, teaching yourself about the most popular and effective email marketing practices can help take your digital …
What’s in Your Utility Belt: Social Media Marketing
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing …
7 Essential Tools & Templates to Create a Winning Marketing Plan
I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a …
What’s in Your Utility Belt: Email Marketing
Don’t believe the hype. Email marketing is here to stay. So, teaching yourself about the most popular and effective email marketing practices can help take your digital …
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Anatomy of an Email
It’s time to talk email and what really makes one successful. All successful emails have several key elements in common and can be broken down
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5 Types of Videos
Video did indeed kill the radio star. That’s why picking a format that’s right for your brand is important. Not to fret! We’ve broken down
5 Types of Videos
Video did indeed kill the radio star. That’s why picking a format that’s right for your brand is important. Not to fret! We’ve broken down five …
Anatomy of an Email
It’s time to talk email and what really makes one successful. All successful emails have several key elements in common and can be broken down kind …
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What’s in Your Utility Belt: Social Media Marketing
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you take on lightly. To truly understand and leverage social media, it takes more than just posting content or creating a page. Seriously, my #hashtag game is so not on point, but I keep trying:
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With Great Strength Comes Great Responsibility…
As marketers, it’s our job to influence. We have the power to impact perceptions, thoughts, and desires. It’s actually one of the things I love about this profession. But too often, this tremendous power, or I dare say "superpower,” can be used for duplicitous means. That’s when you, as a marketer, lose the trust and respect of those who you should prize above all: your target audience.
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