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  • Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you take on lightly. To truly understand and leverage social media, it takes more than just posting content or creating a page. Seriously, my #hashtag game is so not on point, but I keep trying:

  • As marketers, it’s our job to influence. We have the power to impact perceptions, thoughts, and desires. It’s actually one of the things I love about this profession. But too often, this tremendous power, or I dare say "superpower,” can be used for duplicitous means. That’s when you, as a marketer, lose the trust and respect of those who you should prize above all: your target audience.