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Marketing Moxie Utility Belt

The Marketing Model Challenge: AIDA vs. DAGMAR

The Marketing Model Challenge: AIDA vs. DAGMAR

Some of you may recall the Pepsi Challenge of the 80’s. Pepsi vs. Coke and all across America people were choosing… Coke. Well in the marketing/advertising world there is a …

A Fist Full of Leads and a Few More: Winning Lead Generation

A Fist Full of Leads and a Few More: Winning Lead Generation

I wanted to talk with you about an all too familiar topic called lead generation. Whether you are in DTC or B2B marketing generating and engaging prospective customers will be …

Anatomy of a Winning Marketing Campaign

Anatomy of a Winning Marketing Campaign

I am assuming that since you are here you are looking to get some insider tips on what makes a winning marketing campaign. Not to fret my pets… Marketing Moxie …

What’s in Your Digital Marketing Utility Belt – (Part Trois)

What’s in Your Digital Marketing Utility Belt – (Part Trois)

Holy digital marketing plans, Batman! It’s time to don your utility belt and make sure you’ve got all your best tools and resources in place. If you know your ICA …

What’s in Your Digital Marketing Utility Belt – (Part Deux)

What’s in Your Digital Marketing Utility Belt – (Part Deux)

In Part Un of this series, I delved into the importance of why you need to have a utility belt. As some of you may know, according to Scream 2, …

What’s in Your Digital Marketing Utility Belt – (Part Un)

What’s in Your Digital Marketing Utility Belt – (Part Un)

t’s strange to think about how marketing has changed over the decades and how it continues to rapidly change every single day. Those of us who work in digital marketing are …

What’s in Your Utility Belt: Content Marketing Strategy

What’s in Your Utility Belt: Content Marketing Strategy

Whether you’re a marketer or a small business owner, if you wish to survive and flourish in this ever-changing economic landscape, you need to build a strong marketing foundation. “How’s that …

What’s in Your Utility Belt: Email Marketing

What’s in Your Utility Belt: Email Marketing

Don’t believe the hype. Email marketing is here to stay. So, teaching yourself about the most popular and effective email marketing practices can help take your digital marketing and business to …

7 Essential Tools & Templates to Create a Winning Marketing Plan

7 Essential Tools & Templates to Create a Winning Marketing Plan

I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a marketing plan can feel …

What’s in Your Utility Belt: Social Media Marketing

What’s in Your Utility Belt: Social Media Marketing

Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you …