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Persuasion Theory Tag

With Great Strength Comes Great Responsibility…

Moxie’s Picks

As marketers, it’s our job to influence. We have the power to impact perceptions, thoughts, and desires. It’s actually one of the things I love about this profession. But too often, this tremendous power, or I dare say

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    • The Marketing Model Challenge: AIDA vs. DAGMAR

    • The Basics of A/B Testing That Every Marketer Needs to Know

    • A Fist Full of Leads and a Few More: Winning Lead Generation

    • Anatomy of a Winning Marketing Campaign

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