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September 2021

The Marketing Model Challenge: AIDA vs. DAGMAR

Moxie’s Picks, Tools and Templates

Some of you may recall the Pepsi Challenge of the 80’s. Pepsi vs. Coke and all across America people were choosing… Coke. Well in the marketing/advertising world there is a growing debate on AIDA vs. DAGMAR. I’m a bit biased

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    • The Marketing Model Challenge: AIDA vs. DAGMAR
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    • Anatomy of a Winning Marketing Campaign
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    • The Marketing Model Challenge: AIDA vs. DAGMAR

    • The Basics of A/B Testing That Every Marketer Needs to Know

    • A Fist Full of Leads and a Few More: Winning Lead Generation

    • Anatomy of a Winning Marketing Campaign

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