The Origin Story of Digital Marketing
Every great hero has their origin story; Batman witnessed his parents’ murder, Peter was bitten by a spider, and Black Widow was kidnapped to become a sleeper agent. Digital marketing is pretty much the hero in every small business’s story.
From Padawan to Jedi – Email Marketing Mastery
Email marketing mastery is not something you learn overnight. Like Miyagi taught Daniel-san—"wax on, wax off”—you’ll have to practice, practice, practice. Yeah, I know I’m mixing movie metaphors, but this totally fits. And above all else, as Yoda would say: “Patience you
With Great Strength Comes Great Responsibility…
As marketers, it’s our job to influence. We have the power to impact perceptions, thoughts, and desires. It’s actually one of the things I love about this profession. But too often, this tremendous power, or I dare say
What’s in Your Utility Belt: Content Marketing Strategy
Whether you’re a marketer or a small business owner, if you wish to survive and flourish in this ever-changing economic landscape, you need to build a strong marketing foundation. “How’s that possible?” you may ask.
What’s in Your Utility Belt: Email Marketing
Don’t believe the hype. Email marketing is here to stay. So, teaching yourself about the most popular and effective email marketing practices can help take your digital marketing and business to the next level.
7 Essential Tools & Templates to Create a Winning Marketing Plan
I’m excited to talk with you today about a tool that is at the core of every marketer’s weapon arsenol: the dreaded marketing plan. Putting together a marketing plan can feel like being a contestant on an episode of Supermarket Sweep.
What’s in Your Utility Belt: Social Media Marketing
Today, everybody thinks they are social media masters just because they have a couple thousand Instagram or TikTok followers. Well, they are not. Social media marketing is not something you take on lightly. To truly understand and leverage social media,